{"id":25342,"date":"2018-06-05T09:55:17","date_gmt":"2018-06-05T09:55:17","guid":{"rendered":"http:\/\/rma.legal\/?p=25342"},"modified":"2025-09-15T16:57:36","modified_gmt":"2025-09-15T16:57:36","slug":"la-nouvelle-frontiere-des-marques-multimedia","status":"publish","type":"post","link":"https:\/\/rma.legal\/fr\/la-nouvelle-frontiere-des-marques-multimedia\/","title":{"rendered":"LA NOUVELLE FRONTI\u00c8RE DES MARQUES MULTIM\u00c9DIA"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-32023 aligncenter\" src=\"https:\/\/rma.legal\/wp-content\/uploads\/2024\/01\/rma-logo-hexagono-300x174.png\" alt=\"RMA Legal logo\" width=\"300\" height=\"174\" srcset=\"https:\/\/rma.legal\/wp-content\/uploads\/2024\/01\/rma-logo-hexagono-300x174.png 300w, https:\/\/rma.legal\/wp-content\/uploads\/2024\/01\/rma-logo-hexagono.png 440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Suite \u00e0 l&rsquo;entr\u00e9e en vigueur d\u00e9finitive de la <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/FR\/TXT\/HTML\/?uri=CELEX:32017R1001&amp;from=EN\">r\u00e9forme du R\u00e8glement de la Marque de l\u2019Union<\/a> (RMUE), et en particulier l&rsquo;\u00e9limination de l&rsquo;exigence de \u00ab repr\u00e9sentation graphique \u00bb (<a href=\"https:\/\/euipo.europa.eu\/tunnel-web\/secure\/webdav\/guest\/document_library\/contentPdfs\/law_and_practice\/DGWPLR\/EUTMR_as_amended_en.pdf\">art. 4 RMUE<\/a>) dans la d\u00e9finition des signes pouvant constituer des marques de l&rsquo;UE, les <strong>premi\u00e8res marques multim\u00e9dia<\/strong> ont d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9pos\u00e9es et admises.<\/p>\n<p>Les marques multim\u00e9dia sont, comme pr\u00e9vu dans le R\u00e8glement d&rsquo;ex\u00e9cution de la RMUE [art. 3.3.i)], une <strong>combinaison d&rsquo;images et de sons<\/strong>, et seront \u00ab\u00a0repr\u00e9sent\u00e9es\u00a0\u00bb au moyen d&rsquo;un<strong> fichier audiovisuel<\/strong> contenant la combinaison indiqu\u00e9e d&rsquo;images et de sons.<\/p>\n<p>En ce moment seulement <a href=\"https:\/\/euipo.europa.eu\/eSearch\/#advanced\/trademarks\/1\/100\/n1=MarkFeature&amp;v1=Multimedia&amp;o1=AND&amp;sf=RegistrationDate&amp;so=desc\">4 marques multim\u00e9dia ont \u00e9t\u00e9 enregistr\u00e9es au sein de l\u2019EUIPO<\/a>, l&rsquo;une d\u2019entre elles appartenant \u00e0 l&rsquo;Universit\u00e9 ouverte de la Catalogne (UOC), qui \u00e9galement dans ce domaine, est pionni\u00e8re dans l\u2019obtention de l&rsquo;enregistrement de la <a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017635293\">marque de l&rsquo;Union europ\u00e9enne n\u00ba 017635293<\/a> consistant en la combinaison de l&rsquo;image anim\u00e9e de son acronyme UOC accompagn\u00e9e d&rsquo;un clip sonore caract\u00e9ristique.<\/p>\n<p>Nous incluons ici un fichier avec la marque multim\u00e9dia, mais l&rsquo;important est de pouvoir y acc\u00e9der \u00e0 travers la base de donn\u00e9es de l&rsquo;EUIPO.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-25342-1\" width=\"800\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/rma.legal\/wp-content\/uploads\/2018\/06\/marca-multimedia-UOC.mp4?_=1\" \/><a href=\"http:\/\/rma.legal\/wp-content\/uploads\/2018\/06\/marca-multimedia-UOC.mp4\">http:\/\/rma.legal\/wp-content\/uploads\/2018\/06\/marca-multimedia-UOC.mp4<\/a><\/video><\/div>\n<p><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017635293\">Marque de l&rsquo;Union europ\u00e9enne n\u00ba 017635293<\/a><\/p>\n<p>Partant du principe qu&rsquo;il n&rsquo;y a pas de doute, au moins d\u2019un point de vue th\u00e9orique, sur la <strong>capacit\u00e9 de distinguer de ces marques<\/strong>, le fait est que dans la pratique nous faisons face \u00e0 de<strong> nouveaux d\u00e9fis et des questions ouvertes,<\/strong> notamment en ce qui concerne la port\u00e9e de la protection et les crit\u00e8res qui devront \u00eatre utilis\u00e9s dans la comparaison entre les signes, soit par rapport \u00e0 des signes conventionnels (marques verbales ou graphiques) soit par rapport \u00e0 d\u2019autres signes non conventionnels y compris d\u2019autres marques multim\u00e9dia, et ce dans la phase d\u2019enregistrement mais aussi au niveau d\u2019\u00e9ventuelles d\u2019oppositions\/annulations ou au sein d\u2019un proc\u00e8s par violation des droits de marque.<\/p>\n<p>Le crit\u00e8re classique de comparer la marque dans son ensemble et la n\u00e9cessit\u00e9 d&rsquo;aborder les aspects du signe ayant plus de caract\u00e8re distinctif peuvent acqu\u00e9rir une <strong>nouvelle importance<\/strong> par rapport aux signes qui nous occupent, o\u00f9 d\u2019habitude certains \u00e9l\u00e9ments\u00a0 auront plus de capacit\u00e9 distinctive que d\u2019autres et o\u00f9 sa validit\u00e9 comme marque (c\u2019est-\u00e0-dire, son caract\u00e8re distinctif) reposera s\u00fbrement sur la combinaison de ces diff\u00e9rents \u00e9l\u00e9ments visuels et sonores qui, tous seuls, pourraient ne pas \u00eatre dignes de la protection en tant que marques.<\/p>\n<p>F\u00e9licitations donc \u00e0 la UOC pour son succ\u00e8s dans l&rsquo;extension de la protection de sa prestigieuse marque \u00e0 travers un instrument qui aura s\u00fbrement un long parcours dans le syst\u00e8me l\u00e9gal de protection des marques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 l&rsquo;entr\u00e9e en vigueur d\u00e9finitive de la r\u00e9forme du R\u00e8glement de la Marque de l\u2019Union (RMUE), et en particulier l&rsquo;\u00e9limination de l&rsquo;exigence de \u00ab repr\u00e9sentation graphique \u00bb (art. 4 RMUE) dans la d\u00e9finition des signes pouvant constituer des marques de l&rsquo;UE, les premi\u00e8res marques multim\u00e9dia ont d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9pos\u00e9es et admises. Les marques multim\u00e9dia [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[503],"tags":[504,505,506,507,508],"class_list":["post-25342","post","type-post","status-publish","format-standard","hentry","category-sin-categoria-fr","tag-caractere-distinctif","tag-marque","tag-marque-de-lunion-europeenne","tag-marque-multimedia","tag-marque-non-conventionelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA NOUVELLE FRONTI\u00c8RE DES MARQUES MULTIM\u00c9DIA - Avocats du RMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rma.legal\/fr\/la-nouvelle-frontiere-des-marques-multimedia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA NOUVELLE FRONTI\u00c8RE DES MARQUES MULTIM\u00c9DIA - Avocats du RMA\" \/>\n<meta property=\"og:description\" content=\"Suite \u00e0 l&rsquo;entr\u00e9e en vigueur d\u00e9finitive de la r\u00e9forme du R\u00e8glement de la Marque de l\u2019Union (RMUE), et en particulier l&rsquo;\u00e9limination de l&rsquo;exigence de \u00ab repr\u00e9sentation graphique \u00bb (art. 4 RMUE) dans la d\u00e9finition des signes pouvant constituer des marques de l&rsquo;UE, les premi\u00e8res marques multim\u00e9dia ont d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9pos\u00e9es et admises. 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